Search Engine Optimization
The term search engine optimization or SEO has often been used to describe just about any type of Internet marketing, and sometimes Internet marketing itself. They are not one in the same. SEO in its truest sense, refers to optimizing web pages to rank higher in search engine results pages. There are some technical tricks that help, such as modifying title tags and meta tags, but for the most part it is about content. If your site contains relevant content and keywords that people are actually searching for, you will rank higher.
Pay Per Click
Pay per click, or PPC for short, are the small text ads you find down the right hand side of a Google or Yahoo search results page. Google's version, called Adwords, generates billions of dollars per year. Basically, these are ads that you create based on certain keywords that are relevant to your business. You can select the maximum you will pay for each click on the ad, and you only pay when someone clicks on your ad. Amounts can vary from as little as a few cents per click for less popular keywords to 50 dollars per click for very competitive keywords.
Article marketing, also known as "bum marketing," is a free method of online promotion in that it doesn't require any money up front. It does require you to write articles about different elements of your business, based on specific keywords, and submit them to online article directories. You will include a resource box at the bottom of the article with a link to your website. When people search for keyword phrases in your article, it will show up on the left-hand side of a search results page. This is also known as "organic search results."
Email marketing is the "keep in touch" element of Internet marketing. If people aren't sure whether they want to buy on your first contact, you have the opportunity to reach them again and again until they are. You will offer a newsletter or free report on your website in exchange for email addresses. Then you have the ability to contact them and market products and services that match their interests. Be sure to mix it up and send emails that aren't selling anything at least half the time. This will create trust and let them know you care about them.
This is another free Internet marketing tool. You will visit different online directories that are relevant to your business and place a link to your website. You can also leave comments on blogs and forums and do the same. These are known as backlinks. When someone clicks on your link from another site, search engines look at that as a vote for your site. The more "votes" your sites has, the more important it must be, and the higher it will rise in search results.