Perform Keyword Research
When you go online to search for information, you type a word or phrase into the search engine. This is known as a keyword, and it results in several web pages relevant to the keyword you typed. Using targeted keywords in website content can help your website appear in the top search engine results. Use free keyword tools like Google Adwords, Keyword Tool or Wordtracker.com to research and find keyword phrases that are highly used to find information online.
Article marketing is another effective way to increase traffic to your website. This internet marketing method costs nothing but your time. It involves writing 400 to 500 word articles on topics related to the product or service you provide. The articles should include targeted keywords throughout the content so that they rank higher in the search engines. Once the articles are written, you will need to find the right article sites for publication. There are quite a few article sites to choose from, but the two main types of sites are general purpose and industry specific. Choose four to six different article submission sites. Include your keywords in the resource box at the end of each article with a link back to your website or blog.
Social Media Websites
Using free social media sites like Facebook, Twitter and YouTube are easily counted among the Internet marketing tips for the beginner. These sites can drive a lot of web traffic to your site if used effectively. The key is to engage in conversation with others more than you promote your own product or service. Post interesting content, respond to others and offer to help others by answering questions.
Utilize website analytics. One Internet marketing tip that should not be avoided is monitoring your website analytics. You can use a free analytics tool like Google Analytics. This information will reveal how many visitors come to your website or blog each day, how long they stay, which pages they view and which links were clicked. You'll also get useful information such as where your visitors come from, the number of brand new visitors versus repeat visitors and how many unique visitors visit your site every day. This kind of information can be invaluable in helping you test and make improvements to your site.